Whoever agrees with singer Beyonce’s new single, ‘Who run the world’ will not be surprised that women today, are on top of the world and loving it. From the backyard to the boardroom, from Nigella’s Kitchen to Oprah’s media empire, women have proved that they do run the world and how!
Apart from working women, the role of homemakers and full time mothers has also gained importance in recent times, as “principal shoppers” for the household. The more value conscious, aware and educated stay-at-home moms have emerged as a lucrative consumer segment for marketers. Be it Facebook, HDTVs or automobiles, the modern day ‘Mom’ really does know it all!
Prepare to be surprised: According to a survey done by Oxygen Media called ‘Girls Gone Wired’ indicates that 77 percent of women fancy a new plasma TV over a diamond solitaire necklace, 78 per cent would rather have a sleek new cell phone than shoes, and 86 per cent would prefer a new digital video camera over designer footwear!
Women can’t get enough of Technology!
Does this mean it is the end of the ‘damsel in distress’ era for women in the tech world? Absolutely!
The independent woman is the new poster girl for products and services that were traditionally targeted at males. Smartphones, Laptops, Home theatre systems and even games (Wii for workout, anyone?) are top gadgets for women today.
LG has recognised the varied needs and multitasking abilities of the modern woman. The company offers a wide array of products meant for women and designed especially for their needs and comfort. The LG Optimus 3D and Optimus Black are both attractive, advanced phones for tech savvy women while the recently launched LG C320 InTouch Lady, is a business phone for the lady on the move.
LG Optimus 3D Smartphone
Home appliances such as Hom Bot Vacuum cleaner by LG are designed to save time and effort for the working woman. LG has even introduced the Big-In washing machine with an 11kg capacity, which means no more constant trips to the laundry room everyday! The French door refrigerators and the studio series have proved that fashion and functionality can work beautifully together.
LG’s Hom Bot makes cleaning smarter and easier than ever before!
To sum up, it is safe to say that it’s not a man’s world anymore- It’s a digital world and women are ruling it!