Is it the sophistication that we crave? Or is it refined technique? What makes us choose the Rembrandt over the stick men seen in caves as the higher art form?
Cave paintings captivate us with their simplicity. They also afford us a window into the world of prehistory. But it’s the depth of an image or painting, the life-like reality so carefully and artfully reproduced, that captures our gaze and truly commands our respect.

Our world is naturally three dimensional, so it’s no surprise that we want to render that world as accurately as possible, from the tremendous depth of Da Vinci’s sculptures to the simplest pop-up books and Christmas cards. Even at work while we design presentations etc, we’d really like to see elements in finer details and with much clarity. Consider: color versus black and white and those complex 3-dimensional charts and graphs we produce for our presentations.

Escher's Optical Illusion Da Vinci's Equestrian Statue

For television, over the last 50 years, we’ve actually done the opposite. We’ve taken our three-dimensional lives and reduced them to two dimensions. We’ve had the ability to create moving 3D images on film for more than a hundred years but it’s only in the past decade that they’ve started to make their way into our living rooms.
Now that the 3D TV revolution is happening, it’s obvious that people want to see more of it and that’s the motivation behind our efforts - to recreate reality in all its subtle perfection.

LG CINEMA 3D Smart TVs are now proving its advanced technology
by letting customers enjoy comfortable 3D viewing experience

LG is at the forefront of bringing 3D to life, delivering images closer to the way we naturally view objects in the comfort of your own home. From our award-winning CINEMA 3D TVs with their certified Flicker-Free technology to our entire lineup of top-notch 3D products including the blade bezel 3D monitors, notebook computers and 3D projectors, LG is changing the way we look at TV.
After all, we are born into a life of 3D so it makes sense for us to want to see things reproduced in their natural state. And, with great pieces of art all around us in glorious 3D, why should you be enjoying them in anything less than three dimensions on your TV?
And with an LG CINEMA 3D Smart TV, all you have to do is slip on a pair of our light and comfy 3D glasses, and view the world as it’s supposed to be.