People who experience a home theater system in their living room for the first time often call it a moving experience. In fact, it can also be quite eye-opening!

Nothing really prepares you for all those ambient sounds floating around behind you—the people talking in the coffee shop just off the screen to the right or the sound of a motorcycle zooming by you on the screen to the left. First-timers often catch themselves physically turning to see if it really did just drive by.

We’ve gotten so used to the unidirectional sound coming from our TV sets over the years that we just don’t know what to expect when we hear it for the first time. The depth of sound on a home theater system is something else again- It expands the field of sound and immerses you into it, as opposed to having it come straight at you from the front.

For movie aficionados, there’s really no substitute if you want to recreate theater effects at home. And for sports fans, a home theater system really can put you at the center of the action. Imagine sitting in your living room watching a baseball game and, suddenly, a heckler yells something at the pitcher from directly behind you. After you realize that the guy is not in fact in your living room, you’ll catch your breath and marvel at how truly advanced sound has become. It’s amazing!

Well, LG just created something new to take your breath away: the LG CINEMA 3D SOUND Blu-ray™ Home Theater HX906TX.

The LG CINEMA 3D SOUND Blu-ray™ Home Theater System

The difference starts with the fact that it’s a 9.1 speaker system. On the tallboy speakers you see above, LG placed four upright 3D speakers which pump sound upward. By filling the sound field above the listeners’ heads, it’s like installing four height channel speakers, as they’re known to industry professionals, on the upper wall. This is possible because the 360° reflector inside the upright 3D speakers disseminates sound evenly to the entire room, letting the sound shower down on the listeners.

Now imagine the sound.

By creating a new dimension in sound coming from above, instead of just coming at you from your left, right, or behind, it truly envelops you as the sounds transport you to the scene.

On a standard home theater system, the sound of a helicopter might be recreated off to the side or with a back speaker. But with the new 3D sound, the sound actually rushes over your head as the helicopter does on the screen. You can be forgiven for ducking because it really is that dramatic. And as anyone who’s seen a 3D movie before knows, the ducking is half the fun!

All this is made possible by LG’s unique DSP technology, which includes Sound Field expansion and 3D Sound Analyzer. While Sound Field expansion allows listeners to enjoy high quality 360 degree sound no matter where they are in the room, the 3D Sound Analyzer analyzes the complex layers of sound to bring even the smallest details to life.

The beautifully designed speakers are a perfect fit with any interior

Moreover, the new CINEMA 3D SOUND Blu-ray™ Home Theater looks great and acts intelligently! The design incorporates a premium cubic look with a metallic silver hairline.

It also works intelligently and conveniently to provide outstanding Smart TV functions, including a wide array of premium content and apps. If you have an iPod or iPhone, you can simply cradle it to enjoy your own playlists and you can even download an app that converts your smartphone into a remote for your Home Theater. It also supports a more convenient method of sharing of all your media, including movies, pictures and music, via DNLA and Wi-Fi Direct.

So get ready for eye-popping, jaw-dropping sound, because 3D is more than just a visual thing and your ears want in on the action. But don’t just take our word for it. Why not head to the store and hear the difference yourself. We’re sure you’ll catch it in the first split-second.