LG Electronics spearheads its leadership in smartphones with a reinvented design philosophy. It will further strengthen LG’s market position at the 2012 Mobile Word Congress (MWC) in Barcelona, Spain.

Tech enthusiasts will be treated to a whole new entrée in mobile phone innovation with timeless design and artistic flair. LG’s pioneering design position has been well established in the past with a successful track-record that includes the renowned Black Label Series phones such as the Chocolate and Shine. “Design is consistently the top or second most important factor for customers when choosing a mobile phone,” said Dr. Jong-seok Park, President and CEO of LG Mobile Communications Company. “With smartphones, we took a more functional approach to design and with L-Style we’re going back to our roots as a company focused on how our products fit into the lifestyle of our customers.”

The Big Reveal
Three new Droid to be unveiled at MWC will initially feature the L-Style look. The Optimus L3, with a 3.2-inch display, will first launch in Europe this March. This smartphone will be followed by two other devices in the first half of the year running Android 4.0 Ice Cream Sandwich: Optimus L5 with a 4.0-inch display and Optimus L7 featuring a 4.3-inch screen.

Constant Pursuit to Innovate
L-Style’s design philosophy is comprised of five aesthetic elements: Modern Square Style for a comfortable grip, Floating Mass Technology for a slimmer look, Seamless Layout for a more intuitive arrangement of keys, Harmonized Design Contrast utilizing metallic accents and Sensuous Slim Shape that naturally draws one’s attention.

LG Optimus 3D Max
The LG Optimus 3D Max sports a 1.2 GHz dual-core processor, dual 5MP camera, NFC capabilities and even Android 2.3 Gingerbread out of the box. As the name of the smartphone suggests, there are several stereoscopic extras on board the 3D Max not found in the Cube, some of which are:

• HD Converter: which upconverts games and apps to HD resolution when connected to an HDTV via MHL
• 3D converter: which converts 2D apps like Google Earth and Google Maps to 3D
• Camera: enhanced range finder and selective focus shooting